Regal Miniature

Regal Miniature

#218

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Those who appreciate and collect vintage bakelite cameras frequently make two curious discoveries: First, a surprising number of simple plastic cameras seem to have originated from Chicago, Illinois, USA. And second, when compared closely, a number of these models (ostensibly coming from different manufacturers) have body styles which look practically identical.
In fact, several of these brand names can be linked directly to one particular address: 711–715 West Lake St., Chicago, as noted in period advertisements or the manuals included with cameras. But even where the address is unknown, it seems quite clear that many of the Chicago camera models emerged from exactly the same set of molds, casting doubt on the supposed separate identities of their makers.
Camera-wiki.org has listed several of these "companies" on their own pages. But this article is an effort to consolidate this bewildering swarm of brand and model names into a single page: and to cross-reference body styles with alleged company names, using examples that have been observed on Flickr, eBay and elsewhere. In all cases, these are simple "snapshot" cameras, with the greatest variety being the many models for 127 film in the eye-level "minicam" style which pays homage to the successful 35mm Argus A.
Many questions still require further research, but a few facts seem clear. Utility Manufacturing Co. originated several bakelite camera models under its brand Falcon in the 1930s. Utility gave its address as 40 West 25th St., New York City[1]. But certain camera models that were unquestionably made by Utility also appeared under other "company" names, the start of a practice that would explode in later years.
Already in 1940, cameras were being sold from 711 W. Lake Street, Chicago[2] by Monarck/Monarch (choose your spelling; the company used both). Many Monarch models have also been observed branded with names of other "manufacturers." Furthermore, by around 1946[3], Falcon models were reappearing branded as Spartus—or, if even still under the Utility/Falcon name, now marked as made in Chicago[4]—with the Spartus home address given as 711 (or 715) W. Lake Street. Confusingly, some early advertisements give Spencer as the company name behind Spartus brand cameras[5].
Spartus Corp. was a successful Chicago manufacturer of clocks and razors. It was owned by Jack Galter, onetime jazz drummer and serial entrepreneur. Beginning around 1939 he obtained several camera-related patents: One design patent is unmistakably that seen on numerous Chicago minicams (such as the Photo Master illustrated at right)[6]. The camera illustrated in another patent looks strikingly like the Monarck 127-film pseudo TLRs[7], while another is certainly the Falcon Rocket[8]. A Galter Products Co. also operated from 715 W. Lake St.—including clocks and cameras in its offerings. In later years, Jack Galter accumulated significant real estate holdings, and became a major Chicago-area philanthropist.
At some time in the early 1950s, Spartus was sold to Harold Rubin, who gave it the name Herold Products Company, Inc., but continued using the Spartus brand on clocks and cameras[9]. And to tie this all into an impossible tangle, there is at least one printed manual for the Spartus Full-Vue which shows "Herold Manufacturing Co., not Incorporated" as the company, 715 W. Lake as the address, whose cover shows a camera which is plainly labeled Galter Products under its taking lens[10].
In the mid-1950s Herold Products listed a different address, 2110 W. Walnut, Chicago[9]. And some of its later models are designs unique to them, ones which do not appear under other brands (for example the Spartus Co-Flash). By the 1960s Herold Products had reverted to Spartus as the company name, and it continued its clock production for many years (with later models showing Louisville, Mississippi as the company address).
It cannot be conclusively shown[11] that all the camera brands listed here are products of the Falcon/Spartus/Herold group. Metropolitan Industries seems to have the most probable claim of true independent existence, with several unique models. But even they have suggestive overlaps with the Galter/Spartus brands (e.g. the "Cinex" name and the Clix De Luxe body style).
The appearance of the Chicago cameras under a plethora of different names was facilitated by printing all the camera's identifying branding onto a single circular "donut" plate which was held to the front of the lens barrel by two screws. It is possible that the circular lens-shutter assemblies seen on so many of these cameras (with an instant/time selector at approximately the 4 o'clock position) were themselves provided by another subcontractor, and simply "bolted on" to molded bodies from different shops.
The motivations for creating so many quasi-fictional brands can only be guessed at. Perhaps it was to offer certain distributors a brand that was exclusively theirs. Perhaps it was to avoid negative word-of-mouth over what were, after all, very basic cameras with rudimentary optics. In any case, the same approach would one day be adopted by Hong Kong's manufacturers of cheapie cameras, giving us the many names of the Diana or the Bedfordflex.
Many of the cameras here are designed to use 127 film, but in "half frames." This was an economy measure first seen in depression-era cameras. The backing paper of 127 film has rows of frame numbers printed onto it; these align with red frame-counting windows on the back of the camera. But rather than exposing eight standard frames per roll, many of the "minicams" here would split each frame in half: Every frame number would be advanced first to one, then to the other red window. This yielded 16 exposures per roll (although it made the orientation of the rectangular frame vertical rather than horizontal). The resulting frame size is roughly 3×4 cm.

Fonte: camera-wiki.org


Especificações

127 film

bakelite


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camera-wiki.org


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